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Greetings! I can't wait to learn what color will define 2026. What's the scoop?

Get ready, as every year since 1999, Pantone chooses a defining hue. This selection is a reflection of the zeitgeist—shaping everything from our emotions and our wardrobe selections to interior styling. Last year's color was the deep beige "a creamy brown," which came after the gentle and peachy "a delicate peach tone."

The latest announcement, however, is particularly baffling. It is "Cloud Dancer," labeled as a "billowy, balanced white."

Laurie Pressman, vice-president of the Pantone Color Institute, remarked that it is "a key structural color … enabling all colors to stand out."

Hmm, Cloud Dancer… hold on, just white? Is this a prank? Is white even a real color?

How does one define the color of clouds? A blank page? Although many view white as a color, all color is at its core a perception of light wavelengths. It's present in a box of crayons, so I'd argue the answer is yes.

The question of whether Pantone is being provocative is harder to determine. According to their release, Cloud Dancer combines easily with other colors, avoids sensory overload, makes a minimalist statement, and radiates quiet sophistication.

Feedback online, in contrast, has proven more critical. A number of observers have suggested Pantone of being completely "tone-deaf." Style expert Mandy Lee called it "a let-down." Critics have compared it with coded promotion of problematic concepts seen in recent advertising.

Right, it's to be hoped they're blissfully unaware that the timing is awkward to be explicitly championing whiteness... So, how should I not exactly adjacent to a runway incorporate this information in daily life? I recently coated my ceiling in white paint, is that enough?

That definitely qualifies. This applies equally to your wireless speakers, tiles, or favorite mug.

The timing is curious you mention runways, since many collections this year have been exceptionally bright, featuring eco-friendly feathers on the runway.

All-white outfits featured prominently, as always, in high-fashion looks—from structured tops to collared dresses. Well-known individuals have also been spotted in pristine white outfits at public appearances.

On the bright side is: chances are you already own pieces in this "subtle" color of the year. In the words of Pressman, Cloud Dancer "embodies a eco-friendlier decision for the sustainability-minded," which essentially suggests not having to buy fresh products at all.

SO, a design directive for the deeply unmotivated. A fresh start, if you will. A cocoon of monochromatic zen against the chaos. Okay, I'm sold. Do you intend a all-white theme for your personal style?

Absolutely not. Have you ever tried to clean grass stains from a white fabric? I could do without more laundry disasters in 2026.

I do own a pair of once-white Birkenstocks, and this classic footwear never go out of style.